Are they controversial as well? Keep reading to find out. We’re here to talk about other factors that drive this game’s success. Read all about it in our detailed analysis. To resolve this, the publisher had to make quite a lot of live ops to the games. They got banned for being misleading and “not representing actual gameplay”. In 2020, Playrix’s ads were the talk of the town in the gaming industry. Without a doubt, the game’s advertising strategy played a huge role in all of this. Interestingly, even though India is the number one country in terms of Homescapes downloads, it is the 35th country in terms of revenue, bringing ‘only’ $5.5 million. Other big markets for Homescapes in terms of revenue are Japan, Germany, China, the United Kingdom, and South Korea. The majority of revenue comes from the United States (more than $1 billion), which is expected. To this day, Homescapes has earned more than $2.5 billion in revenue. Now let’s talk about what keeps every publisher’s heart warm – the revenue. The majority of downloads are coming from India, followed by the United States, Russia, Brazil, China, Mexico, and Indonesia. However, since the second half of 2021, the downloads have been dropping. Wondering how successful this game is? Let’s look at some numbers.Īll-time Homescapes downloads stand at more than 540 million, which is impressive and a testament to this game’s popularity. The game follows a heartwarming narrative where players help Austin the butler renovate his childhood home. It even features the same protagonist – Austin the butler. The game combines traditional puzzle match-3 core with decoration and narrative meta elements.
Homescapes comes with a similar gameplay concept as Gardenscapes. Soon after, in September 2017, they launched the game’s spin-off – Homescapes.
The story of “scapes” began back in 2016 when Playrix released Gardenscapes. īut first, let’s run through a few facts about the game. In this article, we are going to dissect Homescapes monetization strategy. Playrix brought innovation to both gameplay and monetization. Playrix’s Gardenscapes and Homescapes were the first games on the market to prove this.
Match-3 games can be more than just candies and saga maps.
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